Why Greg Hardy Isn’t a Bad Idea in MMA
Featured Image Credit: Lowkick MMA
Hear me out, kids, because this isn’t a bad situation (almost) no matter how it plays out. And I am not by any means a Greg Hardy advocate, but this could be smart business, and the UFC is in the business of making money.
Greg Hardy has two highlight reel fights in his first 2 MMA pro bouts, so maybe it’s time to bite the bullet and sign the man with one stipulation: if he messes up outside of the octagon, he’s done. That clause HAS to be there, because if he messes up in a very public way and the UFC don’t cut ties, it hurts the sport. If the UFC does that, they have a built in name that comes from the NFL and with that comes new eyes to see him lose.
If he gets signed and gets destroyed, they have above average ratings for his UFC debut, and he disappears into MMA nothingness. If he wins, it gets more interesting. He can start to build a name in the octagon, raising his notoriety and his fights become must-see, both to see if he keeps it up and all of the people that just want him to get pummeled.
This can build all the way up into a new UFC money-cow. He’s a big dude that knocks other big dudes out. If he gets far until he suffers a defeat, it gives that opponent a much bigger name than he had going into it, helping grow stars organically. If he doesn’t lose, the UFC makes a buttload of cash off of him and his controversy.
As we have discussed on the PODCAST, he’s not getting the eyes he should, but he is drawing massive amounts of attention from casuals, and the UFC desperately needs an outlet to reach these people. Greg Hardy may very well be a good bridge into the violent NFL fans and bring them into the world of violence in a cage. If the man could get 1,400+ RTs from a baby MMA account, imagine what numbers he can pull in on a TV card.
The UFC has given the Greg Hardy experiment a go, but it is simply time to push the envelope and make a little bit of money off of him now.