Is Bellator piggybacking off of Conor McGregor?
Featured Image Credit: Daily Star
With a strong Bellator card this weekend on a UFC off weekend in the lead up to the much anticipated return of Conor McGregor at UFC 229, is Bellator trying to get a bump in views with Conor McGregor and MMA being in the news?
Short answer: probably not, but it’s good timing.
Longer answer: Bellator was rumored to have announced the main event, Rory MacDonald and Gegard Mousasi, since June 21st, announcing the fight officially 5 days later on the 26th. In June, nobody knew if Conor McGregor was going to fight again, let alone a week after this super card put on by Bellator. With that being said, they aren’t going to complain about the timing, either. The media is talking about MMA and Conor McGregor, generating extra buzz around the sport. They will likely capitalize off of that and get an above average viewership for their card.
As discussed on this week’s podcast, the viewership of the card is important, but not the most telling sign for Bellator’s growth: when the peak in viewership matters more. If they peak during the Wanderlei-Rampage fight, it shows that the nostalgia fights are the biggest hit and that their success is predicated on hiring washed up UFC and PRIDE fighters. If it is during the main event, in what is the biggest non-UFC fight of the year, it marks a real stepping stone for Bellator as they continue to establish themselves as a legitimate threat to the UFC in market share.
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