This ESPN Deal is BIG for the UFC
Featured Image Credit: Daily Express
With 2019 here in full force and cards on the way, the new UFC-ESPN partnership is here! While I do not know all of the details of the deal, on the face of it, it sounds like a great move for both companies, and here’s why.
More actual sports on ESPN
Let’s be real: ESPN has some poor programs. Being the “Worldwide Leader in Sports” and not having prime-time sports on prime-time hours on your most noticeable platform doesn’t cut it. Having the UFC helps ESPN in the fact that it further legitimizes their lead as sports coverage giants. Taking the UFC from FOX also takes more away from the competition, so it is a real win-win for ESPN.
Better online coverage
In terms of the UFC, they could not have asked for a better partner. ESPN covers SO many sports and do such a good job with nearly everything that they cover. Their online presence is massive, and (leading into the next point) the people that follow these accounts are going to have a much greater exposure to MMA/UFC than ever before. Although the ESPN MMA Twitter is currently actually bad, I’m sure that that will change as the account grows. Plus, the actual ESPN account is sure to be peppered with MMA highlights, which are enough for many to give it a look, leading to….
Better access to sports fans
This is the big point here. ESPN is a congregation of all sports fans, some that love only one and many that love sports in general. When ESPN gets a hold of the UFC roster and makes storylines like they do very often for sports like College Football and the NBA, the general audience will have a stronger purpose to watching these cards. Also, imagine the 30 for 30s they’ll make (they already said Chuck vs. Tito). This is the real money maker. The UFC is still very much a niche sport and I am sure that there will be plenty of haters on the MMA tweets and posts, as there is hate on every ESPN publication, but this is a great way for the company to open themselves up to the mainstream sports fans much more effectively.
What do you think? Is this deal as good for the UFC as I think it is?
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